Curated highlights captured at Workday Rising 2018. Impactful and thought provoking sessions, discussions and Insights into Enterprise Digital Transformation, Innovation, Culture & workforce development.

> Workday Usage Metrics: Optimizing Workday Through Data-Driven Decisions.

> Build Out Your Ongoing Business-Enablement Practice with Workday.

> Introduction to Audit in Workday.

> Using Advanced Reporting in Workday for Recruiting.

> Forging a New Frontier with AI and Machine Learning.

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Tags : #Workday #workdayrising #workdayevents  #workdayanalytics #workdayrecruiting #workdaysAI #Pixentia #workdayreporting

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MOST POPULAR MOBILE APPS

WHAT MOBILE APPLICATIONS ARE OF THE HIGH DEMAND?

By 2025, mobile apps are forecast to generate around $189 billion in revenues via app stores and in-application advertising. Some of the most popular operating system-native stores are Apple's App Store, Google Play, as well as Windows Phone Store and BlackBerry App World. As of March 2017, there were 2.8 million available apps at Google Play Store and 2.2 billion apps available in the Apple’s App Store, the two leading app stores in the world.

Whereas mobile apps were originally offered as productivity and information retrieval tools such as calendars, e-mail and weather information, the market has rapidly expanded due to users’ demand and availability of developer tools. The most popular app category among Apple iOS users is utilities, followed by social networking, photo and video and games. Tools, communication, video players and edit, travel and local are the leading Android app categories in the world. In the United States, mobile users spent the majority of their digital time – which varies greatly according to their age group – with mobile music apps. Instant messaging apps are the second most popular mobile app category. Indeed, mobile messenger and social apps have experienced a surge in popularity not only in the United States, but also worldwide. WhatsApp, the leading mobile messaging app in the world, has 1.2 billion monthly active users as of 2017 (according to Miomobi.com).

We will have a closer look at some popular mobile application categories of 2017 – 2018:

 MESSENGERS

Mobile messaging apps are more popular than ever as they add social networking features, improve security and compete to meet the demand for free mobile calling and texting services. Established mobile apps like Facebook Messenger, Apple Messages and internet calling service Skype still dominate, but they have a bevy of promising competitors. Almost all offer some form of free voice calling and free mobile texting, either over Wi-Fi or the user's smart phone data plan.

For business owners, we will particularly focus on how your business can benefit from the use of the messenger, such as Facebook Messenger.


According to SocialMediaExaminer.com, when Messenger first became available for business pages, Facebook users could message page owners and the page owners could reply.

Now, page owners can respond to anyone who has commented on their page, privately or publicly. To keep privacy levels in check, businesses can’t download the email addresses of fans nor can they initiate conversations with users. The ability to direct message your audience is extremely powerful, especially since Facebook would rather have users stay on their platform (rather than jumping over to email).

More than 89% of users access Facebook on their mobile devices and they check Facebook 14 times a day. Those people have an intimate relationship with Messenger. When your company starts conversations with users, you’re befriending them on that level. This is how to change business relationships into personal ones. Globally, Facebook continues to roll out Messenger features designed to help businesses efficiently manage their communications.

MUSIC APPS 

Music is a major part of our lives, and we can’t go without having our favorite tracks on our smartphones. However, due to storage limitations, we have to skip adding a few songs just to fit the ones that we love more. Thankfully, with the world of music streaming apps, we don’t have to worry about that.

The name “Spotify” instantly pops up in our mind whenever someone talks about music streaming. The tips we've collected below, which apply to premium Spotify accounts, can help you get the most value out of your $10 a month. From saving on data usage to keeping your playlists for posterity, there's much more to Spotify than you might have realized.  
  Spotify has been just great for music streaming and it’s among the most popular free music apps ever. It boasts a generous library, curated stations and playlists, and the ability to create your own stations and playlists if you so choose. The free version of the service isn’t as robust as the paid version, but there are still plenty of things to like about Spotify’s free service. The app also comes with some light Material Design, Chromecast support, and the tablet version actually has more features than the mobile version.  

E-COMMERCE MOBILE APPS 

According to SingleRain.com, Mobile apps have taken the world by storm. There really is an app for almost anything, and e-commerce is not one to get left behind.
 More and more e-commerce businesses are creating apps of their own and it seems that this is one good step for the industry. As mentioned above, retail giant Target saw a 200% increase in sales via mobile app last Black Friday. Amazon and Walmart amassed a huge amount of revenue by starting their Black Friday deals early via their mobile apps. Apps garnered 66% of mobile app sales in Q4, and posted better conversion rates than the mobile web:


E-commerce itself has changed the way that people shop. Prior to online retail, people had to dress up, gas up and drive up just to shop. Traffic is slow, malls are jam-packed, and that’s not the worst part. Many times, after all that hassle, you go home empty handed because you couldn’t find what you needed. Then came online shopping. You can stay in your pajamas, switch on your computer, and find exactly what you want. And within a relatively short time, your item will be delivered to you at home! How convenient!

On top of the convenience, there are also lots of good deals and promos that can make buying online cheaper than going to a brick-and-mortar store to shop. The time and money saved by online shopping has made it a good and, to a certain extent, better alternative. Mobile apps for e-commerce businesses are once again changing how shopping is done. The convenience of online shopping is being made even more convenient. With a single tap on the app’s icon, you will be led to a store’s product offerings. A little scroll or swipe, and you are sure to find the perfect product for you!  
  

CONCLUSION 

The mobile application industry is huge and growing daily, and there is no end in sight. Expectedly, the mobile developer population has boomed, and the number of mobile apps in the market has hit new heights. The revenue generated by the global mobile app industry has skyrocketed.

According to the Mobile Apps market report, one of the major drivers for this market is growth in the use of mobile devices. The adoption of mobile devices, such as tablets and smart phones, is increasing across the world. In 2016, the smartphone market increased to1.59 billion units from 1.44 billion units in 2015. 331 million units of tablets were shipped in 2016. The availability of inexpensive mobile devices is the major reason for the increase in the adoption of mobile devices. It is also leading to the development of several mobile apps in the developed and developing markets.

Mobile now represents two out of three minutes spent on digital — and people also spend most of that time in apps. Mobile apps on their own now drive the majority of digital media time spent — 54 percent.

Would you want Blueninja.io help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, Progressive Web Applications Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!

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Technology Breakthrough in Mobile Applications

Progressive Web Application: Featuring the new kid in the block!

Like every life, every creation, or every story… History plays an important part in progression. This is no different so what would be a better way to start an introduction than to introduce the person who coined the term ‘Progressive Web Application’. As the world progresses at the speed of light, new discoveries are made everyday, with powerful technologies coming into existence whereby they dawdle around and grow at the peripheries, turning conventional to a finite group while it is almost non-existent to the majority out there… until someone realizes its importance and gives it a significant name to be fondly remembered of.  In this peculiar case concerning, progressive web apps, Alex Russell and his wife, Frances Berriman saw a need for Progressive Web Application to be recognized because of its undying opportunities to become the next big thing out there. So who is this particular Alex Russell?  Alex Russell is actually a Google engineer working on Chrome, Blink and web platform. For most, being part of the Google brand itself is big enough. However, not only is Alex part of the Google team but he happens to sit on the ECMA TC39 board (the standards body for Javascript and is guilty of many Javascript transgressions. Alex Russell is also the tech lead for standards in the Google Chrome team.  

What is a Progressive Web Application (PWA)?

In the words of Alex Russell, a progressive web application is functionally defined by technical properties, allowing the browser to detect that the site meets certain criteria motivated by user experience (UX) concerns and is deemed worthy of being added to the home screen. In simpler terms, a progressive web application is simply a website built on advance web technologies, making it feel and work similarly to a classic mobile application. I clearly understand that 70% of you who read this blog are not from technical background and hence, the reason why I am going to keep things simple and stupid, just as the late Steve Jobs had taught me how to. This technique of Progressive Web Application was introduced by Google in 2015, driven by the need to bring the best to both worlds, in this case, both web developer and web application users.

How would Progressive Web Applications be beneficial?

From development speed, cost of development, marketing the product and so on, the progressive web application features has proven to be beneficial in many ways, which would be discussed here.  
  In term of mobile application development there would be hybrid and native. However, we would not dwell too much in explaining the differences between hybrid and native as at the end of the day, the application created would still carry out the expected tasks. Back to the topic in regards to progressive web application, a PWA offers features that works similarly to a mobile application whereby it provides offline support, loads quickly, capable of emitting push notification, secure, as well as carries an immersive, full screen user experience without the URL bar. From a software engineer’s point of view, a senior web developer would now be able to provide a similar end product as to a mobile application developer. As the programming languages for IOS and Android systems differs, developers are experts within their own fields and most of the time, are not able to carry out the tasks of their counterpart. However, with the available technology to create a progressive web application, a web developer is now capable of creating both traditional websites and mobile applications. As a PWA is built on a web browser, it would take lesser time to develop and the job would be less tedious. Finding the bugs and fixing it would also really help out as there would be much less obstacles to go through. This would greatly reduce the development costs as well as the timeframe needed to develop the specific product. Also with the implications, and rules and regulations of the Google App Store and the Apple Store, the popularity of progressive web applications would be majorly boosted since uploading applications into the app stores do become sticky at times. Basically, having a progressive web application would simply mean that you would not need Apple or Google’s approval to be in the pockets of your users since there is no standard approval process and there will never be, in PWA. Progressive web applications are also able to run offline. With the availability of service workers, the application would always have the opportunity to have fresh content as well as re-engagement opportunities since support for push notifications is provided. Also not to forget, progressive web applications generally weigh much lighter than a native application and clearly, downloading it would not take too much storage space from your mobile phone as compared to the typical mobile application. The cost of acquisition is also much lower as the user is able to get a glimpse of the product through a website before downloading the progressive web application, as compared to the general mobile app as most people tend not to want to install an application by just hearing of it. Another one of the many benefits would be the marketing factor whereby progressive web applications are discoverable via search engines. This would clearly be a key advantage as you would need luck, LITERALLY A LOT OF LUCK to be features on the first page of the app store, which can make your application go viral. Unless you are within the 0.001% of lucky ones, you are not going to benefit much from it.  
  With a progressive web application, you are now able to craft your own fate by curating content, articles, links and etc., whereby you do not have to rely on luck. Also, with this option, you are also able to carry out pay per click (Google Adwords) and other social media marketing campaigns, more successfully. Basically, from a marketing point of view, progressive web applications would also work better in the long term since search engine optimization (SEO) could be carried out. And now you must be thinking… Damn… This is too good to be true… However, as good as it gets, there are some minor setbacks.  
 

What are the setbacks and challenges?

The main issue with progressive web applications is not within the application itself. Since it relies on browsers and although it works exceptionally well on most of the popular browsers like Chrome, Samsung internet, Opera and so on, it is still unsupported in browsers like safari. But but but… Don’t worry too much about it! Apple recently updated in February 2018 that they are working on Safari to support progressive web applications and are coming to iOS 11.3 and macOS 10.13.4 very soon! The second issue would again be relatable to Apple. Up to date there are no reports on progressive web applications features failing on android devices, whereby all we hear are good things. However, as of now it is still currently unsupported by apple device, although they are currently working on it. These issues are expected to be solved once Apple rolls out the support on Safari where it is expected to be ready somewhere in September this year!  
  Lastly, certain hardware functionalities (i.e full scale gaming applications) are not entirely supported yet but again, we expect it to run smoothly with the passing of time. So you’re not convinced enough huh? We do not blame you! Here are some case studies for you to refer to because it is our obligation to help you make the right decision…

(i) Case Study: Twitter

After the public announcement of progressive web applications, Twitter adopted the technology in hopes to improve engagement, while reducing the data consumption of its users. Having 328 million active users monthly, with 80% being mobile users- it was clear why adopting this method was worth having a go at for the sake of its users.  
  Twitter Lite, the progressive web app significantly met Twitter’s expectations as it resulted in a 75% increase in Tweets sent, as well as 65% increase per session with a 20% reduction as compared to Twitter’s usual bounce rate. Through optimization of the images, data consumption reduced significantly up to 70%.

(ii) Case Study: BookMyShow

Being the largest online ticketing company in India with an average of over 50+ million visitors monthly, there is clearly no question why they would not try something which could clearly bring them much more to the table. According to Tewari. S, Assistant General Manager of the IT department of BookMyShow, he noted that ever since their progressive web application was launched, they have seen an exponential increase in the conversion rates via mobile. On another note, with the use of PWA, it has helped them garner a higher acquisition rate via mobile system.  
  The results shown were that BookMyShow had observed an increment of over 80% in terms of conversion rates. In terms of speed, the progressive web app took less than 2.94 seconds to load, enabling checkout within an average of 30 seconds. Also, the size of the progressive web application showed to be 54x and 180x consecutively as compared to their native Android and iOS application.

(iii) Case Study: Alibaba

The world’s largest online business to business (B2B) trading portal, Alibaba.com, serving over 200 countries across many regions, needed a quick and easy method to allow their users to carry out transactions. Getting their users to download a native app was never really an option for them since most of their users preferred to stay within the browser as show in their reports, especially since most B2B traders are not exactly technology literate. What other option would be better than giving the progressive web application technology a chance right? Hence, the development of the Alibaba progressive web application.  
  The results Alibaba achieved was astounding. With an increase of 76% in conversions across browsers, quadrupling the interaction rate from the home screen addition and having an increment of 14% and 30% for both iOS and Android consecutively is a result that any large conglomerate out there would be massively proud of.

(iv) Case Study: Forbes

A clear-cut example of a mammoth in its industry, Forbes is an American business magazine which has been in the business for over a century! Seeing a need to continuously improvise and expand, Forbes followed the path of developing a PWA in hopes of fortifying their market share. With this progressive web application, Forbes aimed to cater news updates to their users preference, whilst giving them updates via the push notification, allowing the user to have a more personalized and pleasant progressive web application experience.  
  The results shown, observed an increment of 43% per user, per session. The advertisement viewability also noticed an increment averaging almost 20%, while the in-depth scroll improved by three times. Lastly, the user engagement went up by 100%! …We could go on and on looking at more case studies but it will never end… So let us just move on to the conclusion to have an overview of everything!

Conclusion

Progressive web applications have boundless amount of potential and opportunities and are evolving as time goes on. It could be clearly shown that PWAs has taken its space within the mobile web scene but only time could tell if it could completely put the native mobile applications into extinction as the community seems to be taking the idea of progressive web applications warm heartedly. However, with all said and done, while progressive web applications shows to be able to provide, create and amplify opportunities for businesses, it is important to understand that not all businesses would require a progressive web application. Sometimes sticking to the traditional classic websites may be of a better and cheaper solution. It could be concluded that the idea of progressive web applications are still uncommon but with all the benefits that is promised, it would certainly be something that many businesses would look into within 2018 and 2019!  
  Adopting the words of e-commerce titan and one of the brightest minds in this decade, Jeff Bezos, founder and CEO of Amazon, “In business what’s dangerous is not to evolve”, it might be a wise decision to adopt to the changes than to just stay comfortable with what is available.
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UX In Mobile Apps

THE FOUNDATION OF USER EXPERIENCE (UX) DESIGN FOR MOBILE APPLICATIONS

There is one thing that makes the difference between a mobile app and a successful mobile app. This thing is what makes your visitors into buyers and customers into regular customers. User Experience. UX requests a solid understanding of sociology, psychology as well as web design to identify and address the real user problems. Also it requires tactical skills, including concept iteration, user research, prototyping and usability testing. One of the most critical skills for User Experience (UX) designers would be communication. The ultimate goal of UX and UI design is making the user’s interaction as time efficient and simple as possible. Only a clear vision and careful UX designing will help you win over your users. Below we will look at the key trends of UX in mobile applications, serving as a checklist for your business’s mobile app and discovering the areas for further improvements.  

TRENDS TO FOCUS ON

1. Minimalism

The concept of speed does not necessarily concern only the technical side of the mobile application. When the app has too many design elements, it may cause much-unwanted confusion for the user. Creating a minimalistic design of mobile app makes the whole experience much easier — just click that button! A minimalist concept is a powerful form of communication, an easily navigable and simple application can be developed using minimalist concept. Users today like more and more simple interface hence shifting to very basic UX and just keeping the necessary elements.

2. Simplistic Color Scheme

“Less is more” rule also applies to the variety of colors. You might have already noticed that lots of your favorite mobile applications have at least one common feature — they all choose one color and a few of that color’s shades.   

Simplifying color scheme is key to happiness. And in the case of mobile application development, a solution. Clean and clear color theme enhances the user’s experience, but on the contrary, too many colors spoil the game and bring negativity in the overall design. Well, putting a restriction on color pallette does not mean that you design app in monochrome, but the idea is to use necessary colors which could accurately depict your design and create a hierarchy. Give a great start with monochromatic or analogous: Monochromatic color schemes comprise of various tones, tints, and shades within specific hue. User can generate multiple colors scheme by modifying the saturation and brightness of single hue. These are not much strenuous to eyes. Also the concept of analogous scheme is prevalent which is using three colors that are next to each other on the color wheel or on the 12-spoke color wheel. It is important to always make sure that your color scheme users enough contrast to be visible and legible to people with color blindness or limited vision. The science of colors is brilliant and is being used throughout the world by companies in advertising. Attention to so-called whitespace is important as well. Whitespace is the areas in the design where designer do not place any content. It is called as ‘backbone’ of minimalist interfaces. If whitespaces are included wisely and generously then they have the power of giving even the clumsiest interface some respect. These whitespaces create spaces around elements in the design. This makes them stand out from other elements.

3. Personalization

The personal approach is something that every individual appreciates in offline activities. When using their smart phones, an app user wants to get the same attitude while doing online shopping or reading news. Nowadays, app developers record users’ steps and customize their experience according to the in-app stroll. Consumers don’t have to search for the same information over and over again while receiving individual push notifications. The business sector also benefits from the personalization feature , as  an entrepreneur can push his product to a specific targeted audience. Thanks to the data mobile application developers gather, business owners can be sure they deliver the message to the group of customers that will appreciate the offer. There are three key reasons why personalization is a great investment in the future of the company: Users want exclusive offers: No two mobile application users are the same, which is why one of the greatest sins in app marketing is delivering same message to all users without segmenting them into targeted audiences. Your visitors don’t want to be bombarded by standard app notifications; that reduce the value of your application – what they want is to be targeted by contextual messages that benefit them and provides value. More tailored marketing: By collecting the behavioral and profile data, it is possible to create a personalized experience based on app interactions and user attributes. Profile data includes individual user attributes, such as location, gender, customer type, credit, emails, and more, and includes user data gathered across every channel (including your app, in-store, online, email, and others). This combination of data gives you the ability to personalize your app marketing offers based on highly specific user personas, informed by all of your most important marketing channels. Long-Term Engagement: Tailored content and personalized offers for your individual customers that speak to your audience are more likely to meet a specific need and drive users back to your application to convert, allowing you to engage them, consistently, over time. Loyal app users have a higher lifetime value and generate 25% (!) more in-app purchases than less-engaged users, demonstrating the importance of using personalization to drive the loyalty that will make your app popular and profitable.   

4. Higher level of Security

Here we’re talking about a really important security factor when it comes to personal data. Such applications as Apple Pay or Dropbox have Touch ID verification. This provides users with a higher level of security for their personal data, also creating a feeling that your company is taking care of them. The example of organization using touch ID for their mobile app is Bank of America. Bank of America has announced a series of improvements to mobile and online banking to better meet customers’ changing needs and make it easier for users to manage their finances digitally. The new updates include the introduction of fingerprint and Touch ID sign-in, in addition to the launch of an Apple Watch mobile banking app, streamlined “Accounts Overview” page and new Security Center for more than 31 million active digital banking customers. “We continue to deliver enhancements that provide our customers a more seamless and secure banking experience,” said Michelle Moore, head of digital banking at Bank of America. “This is another example of how we are helping our mobile and online banking users simplify their financial lives.”

Fingerprint and Touch ID sign-in:

The new fingerprint and Touch ID sign-in capabilities provide eligible Android, iPhone and iPad customers with a secure and convenient way to log into the mobile banking app using their fingerprint. This feature allows access to the most common functionality of the app without the additional need for a passcode. As part of the bank’s ongoing commitment to staying ahead of advancements in mobile device authentication, the technology supporting fingerprint sign-in was built according to FIDO (Fast IDentity Online) standards.   

Conclusion

The development of mobile applications is the science of creating a unique product that will make your targeted audience happy. Your mobile application should be a great combination of design, functionality and personalization. Blueninja.io, having many years of experience in mobile & web development, knows the main secrets behind app success! Would you want Blueninja.io help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with Blueninja.io and be the first who will read our next article!

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MOBILE TECHNOLOGIES NEWS

LATEST MOBILE NEWS & UPDATES | SUMMARY

Introduction

Nowadays, more than five billion people have a mobile phone connection today. There are more mobile subscriptions than there are human beings on the planet Earth. Today’s 4G connectivity will give way to higher-bandwidth 5G access in the near future, ushering in another mobile technology boom that will further revolutionize the way we work and live (by Mobilebusinessinsights.com). Today we will have an overview of the mobile technologies news, that are directly related to SECURITY & SAFETY: safety of your data, business and even live. The current article is the summary of the major mobile news and latest updates (sources of the news are provided within the article), created by one of top mobile app development companies in Malaysia – Blueninja.io.

Better data security?

According to Google & New Atlas, two-factor authentication (2FA) has long been an effective protection against account hacking – meaning would-be intruders need something else besides a username and password, usually a SMS code from a mobile phone, to gain access – and today Google is taking 2FA one step further with its own mobile security keys.  
  If you've set up 2FA on your social networking accounts, or your Google or Apple IDs, you might be familiar with the process of entering a code sent over SMS or generated via an authenticator mobile app. Security keys replace that extra code with something physical that needs to be connected to the computer during the login process. There's always the chance of losing your key, of course, in which case you would need to nominate a backup method for getting into your account again (like a message to a separate email account). In theory though, the technique is more secure than a text or mobile app code, because those codes can be more easily intercepted. What's more, security keys such as the new ones unveiled by Google can work without a network and without battery power, which is useful for people on-the-go. Google's new product in the world of mobile technologies is called the Titan Security Key. Matching up with existing 2FA standards, it comes as either a USB stick for laptops and desktops, or as a Bluetooth dongle for connecting up to mobile devices. "We've long advocated the use of security keys as the strongest, most phishing-resistant authentication factor for high-value users, especially cloud admins, to protect against the potentially damaging consequences of credential theft," says Google's Jennifer Lin in a blog post. Security keys as part of 2FA aren't new, and you can already log into sites like Gmail and Facebook with keys from the likes of Yubico. That Google is now making its own products emphasizes just how secure the company thinks they can be, when used correctly. Earlier this week, Google revealed its employees have been required to use security keys since early 2017, reducing the number of successfully phishing attacks down to zero in the meantime. Even if hackers get hold of usernames and passwords, they can't gain access to any accounts without the physical key. Google is providing them for cloud business customers first, but says they will go on sale to everyone via the Google Store in the near future. Prices will be in the region of US$20-25 for a single key, or $50 for both the USB and Bluetooth models, CNET reports. It's definitely worth the few minutes these keys take to set up to keep your accounts better protected, whether you buy from Google or invest in a third-party alternative. However, the account itself also needs to support security key access: The likes of Google, Facebook, Twitter, and Dropbox already do.

Technologies can save lives

App developer magazine, the urgent challenge for security personnel to noninvasively scan people in real time and in public to detect and “see” if they are carrying weapons or explosives without physically searching them could soon be solved with the launch of SWORD by Royal Holdings Technologies Corporation (Royal Holdings).  
  SWORD attaches to a Google Pixel 2 XL smartphone and Apple’s iPhone 8 Plus mobile app. It is accessed and controlled via a fully customizable and dedicated mobile app (Android / IPhone). From a distance of up to 40 feet, security agents or law enforcement personnel can scan individuals in a crowd or an approaching person of interest simply by pointing their smartphone at them with the SWORD device attached. They will be able to non-invasively determine if someone is carrying a weapon or explosive - all without the need for a physical search - and rapidly identify a person of interest. SWORD can be used to scan backpacks and handbags that are being carried or have been left unattended. It can also detect listening devices used for espionage and intelligence gathering. A featureless outline of the person being scanned is displayed, alerting agents to location and type of concealed weapons or explosives. Royal Holdings employs artificial intelligence (AI) to crosscheck and verify weapons and explosives with its cloud-based database. In addition, built-in facial recognition operating in real-time compares suspects to watch lists for positive identification. SWORD operates globally and features real time location sharing and generates real time alerts in the event of a mass shooting, terror threat, or terror attack.

Health and Technology are now interlinked

Healthcare is an area that has embraced mobile (application) technology, and while it's still in the infancy of adoption of this technology, it is already making profound improvements for many.  
  As reported by Duethealth, a full 31 percent of cell phone owners report having used their mobile device to access healthcare information, up from 17 percent two years ago. This growth is led by a diverse group of users: African Americans, Hispanics, people aged 18-49, and college graduates are the groups most likely to have used their phone to look up healthcare information. This presents an unprecedented opportunity for healthcare providers. By utilizing mobile technology platforms such as Duet Health, providers can increase the quality of healthcare in many ways. Mobile technology improves healthcare by solving common problems. 80 percent of what doctors tell patients is forgotten by the time they reach the parking lot and half of what they remember is incorrect. Platforms like DuetHealth allow healthcare professionals to communicate with patients through features like care-focused timelines, surveys, and journals. Now is the time for 21^st century healthcare providers to adopt mobile health technologies. One-half of U.S. adults now own a smartphone. This percentage has nearly doubled in just two years, and the growth is driven by a diverse group of users. By offering mobile content, healthcare providers can reduce costs and attract new customers. Forward-thinking healthcare system would be well served to invest in the mobile app space, enabling them to meet the 21^st century patient where he or she wants to be met: online, anywhere, at any time.

Conclusion

Mobile technology, in the variety of forms, including mobile apps, software, phones, tablets, and notebooks, is making our lives better than ever before. It happens in many ways, not the least of which is making communications routine. We can be in touch with those we need to reach immediately, whether work-related or personal in nature. Smartphones, laptops, tablets, and PDAs have given businessmen unprecedented access to their employees, customers, and vendors. Would you want Blueninja.io help you with the development of a great mobile application for your business? Give us a call anytime! The highly-qualified team of Blueninja.io provides an unforgettable experience for businesses and their clients through innovative digital solutions. Website design & Mobile Development, Web Application Development services, E-commerce web systems, Progressive Web Applications Development, SEO, Google Adwords and Social Media Marketing are just a small part of a wide service portfolio, opening doors to enormous opportunities for your business success. Stay connected with the best mobile application company, Blueninja.io, and be the first who will read our next article! With creativity in heart, with an idea in mind!

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The era of mobile apps

Mobile apps are at the center of the developmental push

Morning in the 21st century: the first thing people do when they wake up is checking their smartphones…Gmail, Facebook, Twitter...Whenever we need a taxi or food delivery, we take out our mobile devices and get it within minutes. Sounds familiar, right? It is not possible to imagine our modern world without mobile phones or tablets. Thus, the role of mobile applications has increased in recent years, giving a signal to both small and large companies across industries to pay attention to the rising trend. Mobile application development is no longer an optional investment for businesses, but a necessity. Just look at these statistics for 2017 below, is not it impressive?  
  Many businesses have already started to take advantage of the mobile application development trend and achieved significant results! Let’s explore one of the greatest examples of a mobile app developed by L’Oreal, L’OrealMakeupGenious App. The L’Oreal augmented reality Makeup Genius app is based on innovative facial mapping technology to make your mobile phone camera into a virtual mirror that allows you to try on beauty products in real time.  
  The app scans your face and allows you to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts. Once the app identifies where your mouth, cheeks and eyes are, it’s easy and fun to try on makeup or complete looks. The unique features of the L’Oreal app is that it registers 64 facial data points and more than 100 facial expressions allowing the application to identify the user’s lips, eyes and facial contours. This advanced technology allows the virtual makeup to move with the user, if she turns her head to see how she looks from multiple angles and her facial expressions. You may also share your results and looks with friends on Facebook.  
Here are the major Ways Your Business Can Benefit From Having a Mobile App:
 #1 On-The-Go Marketing:Mobile Application offer On-The-Go marketing, meaning that customers can access your business anywhere and at any time. Regular use of your mobile application helps to enhance brand image or business. Regular use of your app reinforces your brand when they need to purchase something.
#2 Future Marketing Trend: According to predictions, mobile app is becoming a major marketing trend, as more than 1 billion smartphones gadgets are being used in the world and more than 70% of search queries are conducted through mobile devices. #3 Sales Increase:Mobile applications help to sell your products or services and also help to generate new leads for business development purposes. Apart from sales, mobile application also assists to enhance brand awareness among your targeted audience.
#4 Act as Social Platform: Through mobile applications, businesses become social with social networking websites, which allows to communicate with your customers on a regular basis. This ensures both brand awareness and in-depth customer insights, as your business might “listen” to the conversations and opinions of your client base based on their posts, comments and shares.  
#5 Improved Customer Care Service: Mobile apps enhance the customer care service provided by your business, as they enable a customer to order and purchase the product or service from anywhere and anytime. Maximized user experience is the key feature of mobile applications, which is crucial for the success of modern businesses. The mobile application allows customers to have all information at their fingertips.Countless apps and their participation in the various businesses and industries are being observed since 2010. Nowadays, many marketers believe that through mobile applications it is easier to connect with their customers, serving as one of the best marketing tools to contribute to business development.That’s why mobile apps have such a high level of importance for the modern business world. There is no doubt that, the full power and impact of mobile applications on business can be perceived by looking at the examples of companies, which took advantage of technology trend and turned it into multi-million profits. Jaguar Land Rover is one of those successful companies:  
  Land Rover Incontrol Remote Apps technology allows vehicle-optimized apps on your smartphone to be controlled through the vehicle’s touch-screen, including Contacts, Calendar, and Music Player. Land Rover’s InControl Remote app was designed to assist users in staying connected with their car and make their life easier. The app allows smartphone users to check the fuel level and dashboard alerts, locate the vehicle on the map, get walking directions to it, check if any windows or doors were left open, as well as request the Optimized Land Rover Assistance if the vehicle breaks down. In addition, some most recent models support premium features, like locking and unlocking the vehicle, controlling the temperature inside the car and resetting the vehicle’s alarm, if it’s triggered accidentally. The use of mobile apps can also be seen in the areas, such as communication, education, cooking, social media, online shopping, business and banking, however, social media still holds the dominant position:  
  On a regular basis, individuals seek for updated versions of those applications. Therefore, app developers and app developing companies, such as Blueninja.io, are continuously working to keep up-to-date with the demands. Due to this, there has been a recent significant increase in the number of new app developers and app development companies, where Asia in general, and India in particular, hold the dominant position:  
  In terms of communication, Indian app developers have developed apps, such as Skype, Telegram, Wechat, Facetime, WhatsApp, and Facebook Messenger for easy and better communication with our loved ones. Prior to the emergence of those mobile applications, we depended totally upon computers and laptops for Skype calls and huge charges for long-distance calls. Despite the popularity of social media apps, the mobile application development is also expected to gain significant influence in the educational and financial banking sectors. A wide number of leading app development companies, just like Blueninja.io have designed educational apps that have had a positive impact on the lives of thousands of people across the globe. Those applications have become best friends to educationists and students from different countries and regions. EBooks, E-library, education videos, education games and many more are available today for various platforms and provide easy and quick access to high-quality educational materials that ordinarily could be accessed only in the libraries. Are you willing to learn a new language, let’s say Spanish, but don’t have enough time? Download FluentU for IOS or Android and have online lessons while cooking, having dinner or driving! Are you preparing for SAT exam, but feeling that your preparation takes too much time? Download Ready4 SAT and access hundreds of practice tests on-the-go: e.g., while waiting for food delivery or standing at the bus station. These and millions of other useful apps take only few minutes to be downloaded, but expect to have a significant influence on the world’s educational arena. In the banking and financial sectors, efforts have been made to ease the process of monetary transactions. The use of mobile banking is currently on the rise. Today, making bill payments, transfers or withdrawals can be done with the use of your smartphone, which has become a tool for online banking solutions. In terms of financial transactions, there are mobile apps, where an individual can easy make payments for goods and services without spending time in the bank. All these were not possible 15-20 years ago, however, with the advent of mobile apps on our smartphones, these have become possible. As regards to leisure activities, mobile apps offer you a vast number of interesting ways to spend your free time. Today, the emergence and availability of applications, such as video apps, games apps, and music apps to phone users have proven that mobile apps are not just relevant for communication and business, but also for human relaxation. Game apps have gained popularity in recent years,due to their unique transformation from the childish games to more sophisticated ones. For music lovers, there are hundreds of music apps, which they can use to listen to live music or play favourite downloaded songs. We also have access to reading apps that allows access to classic literature, academic materials and other types of books on any mobile device.

Conclusion

Why do we choose to use mobile applications in our daily life? Convenience, correct! The key feature of any mobile app is the high level of convenience it provides, in terms of time & cost saving. Making payments, purchasing products, accessing information and other activities are now possible with just one click on the mobile app’s icon. The nature of the human society implies that people tend to share with others and recommend what they like. In the case of mobile development, applications provide a high level of comfort, that undoubtedly, people like. Therefore, businesses have started to pay more attention to why create a mobile application: e.g., you will get more satisfied customers if you allow them to make online payment, rather than asking them to stand in a long queue in the bank. Let your clients save their time and costs, and you will get your happy customer base that will be recommending your business to others, thus, attracting more and more new customers. Is not it what you are trying to achieve? Yes! So, let’s get started!

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